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DAF Prospecting and Sales Tips

Your Potential Prospects
  • Prospects have a wide variety of financial needs that can be met through charitable giving. The common link is their strong interest in philanthropy or desire to make charitable contributions.
  • Appropriate prospects may include:
    • Affluent individuals who regularly contribute to charity.
    • People with highly appreciated assets or securities with an unknown or complicated cost basis.
    • Wealthy clients whose estates are subject to the federal estate tax.
    • Retirees who want to distribute extensive assets.
    • Wealthy individuals seeking current income tax deductions.
    • Families who want to create a tradition of giving.

Sales Ideas
  • Proven sales ideas that can help you sell more successfully.

Idea #1 Work With Other Professionals

If you are working or have worked with attorneys or CPAs to structure a private foundation, let them know that The U.S. Charitable Gift Trust® is a powerful alternative. There are no start-up costs for the clients and better tax deductions. Plus, there are no excise taxes to pay and no annual distribution is required at the account level. Be sure to mention that you are paid by the product sponsor and you are not seeking a percentage of their fee.

Idea #2 Cross-Selling Opportunities: Wealth Replacement Insurance
Use of The U.S. Charitable Gift Trust creates eligibility for tax deductions that could result in money the client may use for other investments. This could represent an opportunity to sell life insurance to create replacement wealth. The insurance is typically written on the life of the donor and is owned in the name of the heir.